Human emotions are at the core of FOJ’s BRANDING BY EMOTIONS brand growth process.
IT INVOLVES:
- Finding out the emotional triggers that drive the brand category
- Finding out the emotional connect between your brand and the consumer
- Finding out who your customers are
- Finding out how and where to engage/ reach them
- Figuring out what to say to your customers
- Defining your brand’s behavior and personality
- Creating the emotional branding for your product/ service
- Placing your brand deep in their hearts
- Making sure it stays there