Coconut trees are unusually useful. Nearly every part of it can be used to create something beneficial. Skincare for women is one of them. A name so direct gave us the direction we needed to make coconuts the hero in all the design work we did for the client. It began with designing their packaging, which started by choosing a colour palette that could twin with real coconuts. We also wanted our communication to have more depth and positioned the brand as a proponent of beauty that was ‘soul-deep’, not just skin-deep. Our work extended to outdoor collaterals and their social media page. Being a new brand in an aggressively competitive market, our strategy was to put forward communication that went beyond the surface-level benefits of coconuts.
